12 fully built specialty iced coffee and tea recipes with every ingredient, cost, and profit margin already worked out for you. 12 Coffee, Matcha, and Chai Latte drinks in total
$79
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Most new mobile coffee and tea cart owners price their menu the same way: copy what a nearby shop or vendor charges, round to a number that feels right, and hope the margin works out. It usually doesn't. Not because the drinks aren't good, but because nobody ever added up what a 16 oz specialty iced latte actually costs once you count the espresso, the oat milk, the flavored syrup, the cup, lid, straw, and ice.
This workbook removes the guesswork. Instead of a blank spreadsheet or a recipe book with no numbers attached, you get 12 of our most popular specialty Coffee, Matcha, and Tea drinks already built out: recipe, ingredients, true cost per cup, suggested retail price, and the margin for each unit sold. Plus the tools to cost out every new drink you add after that.
What’s Included:
Stop Guessing What Your Drinks Actually Cost You
12 Fully Built Specialty Coffee, Matcha, and Tea Recipes
Step-by-step recipes for your most popular specialty iced coffee and tea drinks with batch sizes and ingredient ratios sized for cart-scale production, not a café's walk-in cooler. Recipes Inclluded:
Cold Brew Concentrate - Batch Recipe + Costs
Matcha Regular Strength - Batch Recipe + Costs
Matcha Concentrate - Batch Recipe + Costs
Chai Concentrate - Batch Recipe + Costs
Cold Foam - Batch Recipe + Costs
Classic Cold Brew Coffee - Single Serving Recipe + Costs
Cold Brew Iced Vanilla Latte - Single Serving Recipe + Costs
Cold Brew Iced Biscoff Latte - Single Serving Recipe + Costs
Classic Matcha Vanilla Latte - Single Serving Recipe + Costs
Strawberry Matcha Latte - Single Serving Recipe + Costs
Mango Matcha Latte - Single Serving Recipe + Costs
Classic Chai Latte - Single Serving Recipe + Costs
Ingredient Cost Database
A reference list of common mobile coffee and tea ingredients: coffee, milk and dairy alternatives, syrups, tea bases, and disposables, etc. So you always know what each component actually costs, and can update it as your own supplier pricing changes.
Cost of Goods Sold (COGS) Worksheet
A per-drink cost breakdown for all 12 recipes: ingredients, packaging, and portion sizes rolled up into one true "cost to make" number for every unit you sell.
Product Margin Calculator and Summary
Plug in your menu price for any drink and instantly see your dollar margin, margin percentage, and markup — so you can price with confidence instead of a guess.
First-time mobile coffee or tea cart owners building a menu and setting prices for the first time.
Owners who already built a menu on gut feel and want to check it against real cost and margin numbers before opening day.
Anyone raising menu prices who needs real cost data to know how much of an increase is actually justified.
Owners adding new specialty drinks to an existing menu who want the recipe and the COGS worked out before it ever goes on the board.
Who This is For
Knowing Your Numbers is Essential.
Recipe books tell you how to make a great drink. Costing templates give you a spreadsheet and leave the rest to you. Neither one, on its own, tells a mobile coffee or tea cart owner what they actually need to know: what does this specific drink cost me to make, and what should I charge for it to ensure my margins stay intact?
This workbook pairs both: real, cart-tested recipes and the exact cost and margin math behind each one. Built specifically around mobile coffee and tea cart batch sizes, ingredient sourcing, and the disposable-cup economics that a fixed café doesn't have to think about. You're not starting from a blank template or guessing at ratios; you're starting from 12 drinks that include batch recipes, concentrates, and specialty lattes that are already priced correctly, with a system you can reuse for every drink you add afterward.
Frequently Asked Questions
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After completing your purchase, you’ll receive an order confirmation followed by a separate email with a link to access the Coffee Cart Startup Community.
Your Coffee Cart Startup Learning Community account is where you’ll find all of the business planning resources included with your purchase, organized in one convenient place so you can access them whenever you need them.
Be sure to save your login information and bookmark the community page for easy access as you work through your business plan.
This will also be where you can access any additional business planning resources you purchase and get updates to products you own as we improve them.
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No. The formulas are already built in. You enter your ingredient costs and portion sizes, and the worksheet calculates cost-per-drink, margin, and markup automatically.
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They're built specifically for cart-scale batch production. Portion sizes, prep methods, and ingredient choices that work with the equipment and space constraints of a mobile cart, not a full café kitchen.
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Ingredient costs may vary depending on your location and where you order from. The ingredient costs here are priced at average retail pricing in our area, but you can change them to your costs. The ingredient database is fully editable. The reference costs are a starting point. Update any line with your own supplier pricing and every recipe's COGS and margin recalculate automatically.
We do our best to keep the costs up to date each quarter.
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This workbook covers the cost and margin numbers for all 12 recipes. If you want a specific drink costed out, a full menu built and priced, or a custom recipe developed, that falls under our Individual Recipe and COGS Development and custom consulting service. Contact us at hello@coffeecartstartup.com for more information and a quote for your custom needs!
Or you can get this workbook bundled with the full business and financial planning system in the Ultimate Business Planning Bundle with our done-for-you services.
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Because our digital products provide immediate access to downloadable resources, all sales are final once access has been delivered.
If you accidentally purchase the same product twice, please contact our support team. We’re happy to review duplicate purchases on a case-by-case basis and help resolve the issue when appropriate.